On April 15th and 16th, the CMM (Content Marketing Meetup) Awards was held, the first content award in Latin America and the Caribbean, rewarding those companies that in their Marketing actions intend to provide added value to their audience target as well as the community in general.
In this framework, the British Hospital together with the Go agency obtained a bronze award for carrying out the “Beach Mandalas” campaign during the summer 2021, which through it was proposed to raise awareness about the importance of maintaining social distancing and other care in summer holidays.
In it, the mandala in the sand was used as a resource as a representation of the social bubble. This campaign was developed in networks inviting to send a photo of the mandalas created, participating in a work by Agó Páez.